Shrinkage costs the retail industry $32 billion dollars per year. Customer and employee theft continue to be a major issue for brick and mortar shops. DirectView has been selected to create a retail security strategy for a retail client. The system is designed to track point of sale transactions, track analytics such as optimal display placements in-store and notify loss prevention staff in retail locations. This new system will be managed by DirectView for seven years and include installation of its 3mp (1080P) and 4mp (1520P) fixed dome cameras, bullet cameras, and 360° (fisheye) cameras, and at some locations, pan-tilt-zoom cameras otherwise known as PTZ cameras. We will also be installing, programming and maintaining the VMS, otherwise known as “video management systems” for the client and its locations.